Google co-founders celebrate the
rationalization of the tech sector. They also talk about advertising as a key part of their success.
It amazes me that most firms pretend Google, as a strategic player,
does not exist. Time to wake up. Google has succeeded in part because of it's technology, but equally well because of it's s
trategy. What does that mean?
That means a deep competence in organizational learning - specifically from your consumers, a massive resource in systematic creativity and innovation, a critical resource in ethics (Google is 'not evil'), a resource in intuitive usability, and of course a strong technological resource. Oh, and a commitment to strategic renewal.
This is pretty much the perfect set of resources to develop in a network market. Of course, the corporates will never understand this - because they don't have the organizational capacity to even
perceive that Google has a strategy.