Umair Haque / Bubblegeneration

ГEVOLUTIOПARY ORGANIZATIONS
CHANGE the WORLD.

HERE'S HOW to BECOME ONE.

create 
thick value.
spark
smart growth.
start with  social strategy.
ignite  awesomeness, not just innovation.
seek  buildership, not just leadership.
have deeper economics.
be a force for  good*. 
get  constructive. 
gain  wisdom.

ΛRE YOU PART OF the 20th CENTURY — OR the 21st?

Wednesday, October 01, 2003

Levi's posts higher profits, mostly because it's selling cheap jeans in Wal-Mart. The Street loves it.

Do I even have to go into why selling cheap jeans at Wal-Mart is a good way to destroy a century of authenticity and innovation?

Levi's can compete on price - but it will have to change everything about it's business to really sustain such a strategy. Everything - from it's culture, to it's supply chain. The cost of such a strategy will be the heart and soul of Levi's.

But hey- the Street loves it. And we all know that cashing in your brand, business, and innovative capability for short-term profits to make the Street happy is what's important.

-- umair // 2:22 PM // 0 comments

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