Umair Haque / Bubblegeneration

ГEVOLUTIOПARY ORGANIZATIONS
CHANGE the WORLD.

HERE'S HOW to BECOME ONE.

create 
thick value.
spark
smart growth.
start with  social strategy.
ignite  awesomeness, not just innovation.
seek  buildership, not just leadership.
have deeper economics.
be a force for  good*. 
get  constructive. 
gain  wisdom.

ΛRE YOU PART OF the 20th CENTURY — OR the 21st?

Thursday, November 06, 2003

Nissan's going to use live actors to perform live ads at showings of the new Matrix flick. Is this a good tactical move? A killer one.

First, it's (very) different. Second, it's better - it directly addresses the credibility gap: most consumers think most ads are bullshit. Third, it's revolutionary because it offers consumers a new value proposition.

I hate seeing ads before movies, but I'd rather see a live performer than a mind-numbingly idiotic Coke ad designed to get me to salivate like a Pavlovian dog. That's because the live performer has a far stronger incentive to put on a good show than the Coke ad does.

-- umair // 7:15 AM // 0 comments

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