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Friday, November 07, 2003
Tactic of the Month Award
Wow. Spam is now built into Belkin's wireless routers, which, every eight hours hijacks a random HTTP connection, and redirects users to a page for Belkin's parental control system. That means you could be sending your app to Harvard, paying your bills, or buying a car from eBay when the redirect happens.
This gets the catastrophically stupid tactic of the month award. The suit in marketing that dreamed this up really needs to get in touch with consumer preferences and value creation.
Oh wait: here's the OP to usenet, and Belkin's AMAZINGLY stupid response. And a pretty good response to Belkin. In which we can see that the suit from Belkin is in fact completely out of touch with why this is a colossally idiotic strategy.
Why? This Slashdot poster does a great job of explaining:
"Ok if I buy say a Book from my favorite online bookstore and get it shipped UPS, I'd expect it to arrive as a book right?
But what if every one in 100 times, UPS thinks I might like a corporate logo bumper sticker instead of my book, they throw my book into the eternal void, and give me a UPS bumper sticker instead. I'm supposed to like this?"
(Via /.)
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