Umair Haque / Bubblegeneration
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Design principles for 21st century companies, markets, and economies. Foreword by Gary Hamel. Coming January 4th. Pre-order at Amazon.


 
Thursday, May 20, 2004


Atkins consciousness hurts producers of carb-heavy food, like Krispy Kreme. How do they fight back? By launching a propaganda war (sub):

"...The American Bakers Association and the North American Millers' Association, which together represent companies with sales of more than $60 billion a year in baked goods and ingredients, are joining forces in a marketing and public-relations blitz that will include consumer advertising, marketing materials aimed at doctors and schools and a "rapid response" team of carb-friendly experts."

-- umair // 12:39 PM // 0 comments


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