Umair Haque / Bubblegeneration
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Design principles for 21st century companies, markets, and economies. Foreword by Gary Hamel. Coming January 4th. Pre-order at Amazon.


 
Tuesday, May 18, 2004


The journos think Intel's strategy's changed when all that's changed is technology - it's strategy is still exactly the same: jump off the commodification curve as soon as you can to obsolete yourself (before your competitors do); aka, technology leadership.

The point really is that it won't change it's strategy at the same time that it has to essentially discard an old competence - shrinking chips - and build a new one - parallelizing them. That's a difficult thing to do at the best of times. Of course, these are both reinforced by Intel's massive competence in chip design. And, of course, it's competitors have to make the same jump - AMD to a bit of a smaller extent than the rest. And, oh yeah - Intel is one of the platform leaders of the possibly the most succesful platform in the universe. So IMHO, this is a non-issue.

-- umair // 11:34 AM // 0 comments


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