Umair Haque / Bubblegeneration
umair haque  


Design principles for 21st century companies, markets, and economies. Foreword by Gary Hamel. Coming January 4th. Pre-order at Amazon.

Thursday, June 03, 2004


One of the other defining characteristics of the firm of the next century: zero-intelligence. This article is an example of the first glimmer of this: it begins with the failure of the assumption that the CEO, for example, is more intelligent than everyone else. The necessary end-point of this dynamic is what I call zero-intelligence: where the firm's cognition is completely transparent. Zero-intelligence is a form of metacognition - a structure that enables cognition.

This dynamic will result in distributed decision-making and massively increased resource plasticity - two things that the corporations of the 20th century will fight tooth and nail against, because these destroy the information asymmetries that keeps traditional C-level at an advantage over shareholders, analysts, investors, etc.

-- umair // 4:05 PM // 0 comments


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