Saturday, July 10, 2004
Death of Branding
T-Shirt TV - yet another nice example of how desperately the culture industry needs to find a way send a signal through the noise and the jamming. The problem, of course, is, an epistemological one: that they have no real signal to send - what they think is a signal is, itself, noise. Until this is understood, the death of branding will continue, accelerating exponentially.