Umair Haque / Bubblegeneration
umair haque  


Design principles for 21st century companies, markets, and economies. Foreword by Gary Hamel. Coming January 4th. Pre-order at Amazon.

Saturday, July 10, 2004

How Not to Formulate Strategy, pt 617.

Points 5-6 are ok...but the biggies, points 1-4, are basic hypercommoditization or hyperimitation tactics. Hyperimitation is a really bad thing - in the long term, it destroys your capacity to innovate (and absorb new innovations), so the short term gains you realize are illusions. And in the short term, your opportunity cost of pursuing a hypercommoditization strategy is really high: it locks you out of pursuing anything else.

Look, these are value destroyers - not value creators. They are very 20th century. I don't think Apple's playing an especially brilliant hand - in fact, I think it's at the teetering on the brink of strategy decay - but at least it's not playing games like this.

-- umair // 11:13 AM // 0 comments


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