Umair Haque / Bubblegeneration
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Design principles for 21st century companies, markets, and economies. Foreword by Gary Hamel. Coming January 4th. Pre-order at Amazon.


 
Thursday, July 15, 2004


I only just found this NYT article on technology and culture. This is what creativity is about - the bridging and incorporation of seemingly disparate ideas and philosophies. Unfortunately I'm afraid no anthropologist in their right mind would approach a Japanese technology company for fear of being ridiculed. Disruption can happen only so much on a global scale; prudent companies learn to consider - not recognize, for that's after the fact - regional differences when attempting mass-market approaches.

-- matt // 5:58 AM // 0 comments


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