Umair Haque / Bubblegeneration
umair haque  


Design principles for 21st century companies, markets, and economies. Foreword by Gary Hamel. Coming January 4th. Pre-order at Amazon.

Wednesday, August 11, 2004

As advertising capital and readership accelerates away from the real world and to the Net, the magazine industry's architecture begins to shift. Innovation arms races begin, designed to raise switching costs by providing consumers added benefits; second. Cannibalism fears lead to exclusion tactics, where consumers are increasingly charged for access.

Do either of these tactics answer the new value equation offered by the Net? No, because, ultimately they're the same old business model - none of these tactics take advantage of the the Net's unique economics. My upcoming experiment with paid discussions is just one simple example; reverse syndication a la reBlog is another.

-- umair // 7:10 PM // 0 comments


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