Umair Haque / Bubblegeneration
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Design principles for 21st century companies, markets, and economies. Foreword by Gary Hamel. Coming January 4th. Pre-order at Amazon.


 
Monday, August 09, 2004


The Economist reviews a paper which examines the impact of bestseller lists on book sales. The results are intuitive, so I won't go into them here.

I think the far more interesting paper to do would be to examine how bestseller lists are gamed: it's fairly well-known in the publishing world that places on bestseller lists can be bought and sold, just like countries defend their exchange rates. How? By buying up books from the few stores from which the lists are calculated.

-- umair // 2:15 AM // 0 comments


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