Umair Haque / Bubblegeneration
umair haque  


Design principles for 21st century companies, markets, and economies. Foreword by Gary Hamel. Coming January 4th. Pre-order at Amazon.

Monday, August 09, 2004

How can you not read a story titled 'Muzak Thinks Outside the Box'? Especially when it's a gripping tale of total strategy decay and how not to recool your firm?!

Actually, that's facetious. Muzak has problems here, but globally is poised for massive growth - if it plays it's cards right. That's because it's already got the resources and competences that the developing world needs: historical musical knowledge, engineering skills, horizontal scope, and professional creative management. The key competence it needs to develop is rapid cultural learning - something it's not exactly renowned for.

-- umair // 2:34 AM // 0 comments


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