Umair Haque / Bubblegeneration
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Design principles for 21st century companies, markets, and economies. Foreword by Gary Hamel. Coming January 4th. Pre-order at Amazon.

Wednesday, August 25, 2004

I have a great deal of sympathy for the pains the IEEE is going through to set a standard for UWB. I can see how they want to ensure that the best technology is put forward with guaranteed subsequent compatibility, without allowing the dominant companies to dictate the direction of technological development.
Interestingly, the article brings up the VHS/beta events of the past. If the IEEE had gone through the same process for trying to establish a video cartridge standard, the whole thing would have been pointless. As it was, the market decided which was a better technology. Regardless of this, shortly after the demise of betamax, the development of CD and DVD technologies signaled the ensuing end of magnetic video devices as market dominators. I see the same risk for UWB. As this argument is drawn out (combined with the pace of innovation in wireless), UWB could be completely forgotten with billions in R&D thrown to waste. ...I'm sure megaultrafantasticwideband is already in development in some lab somewhere.
SO what's the solution? Develop both standards, and spend the time and money making the devices compatible with each other. I've pointed out before that if software was doing the radio signal processing here (ie modulation/demodulation) this wouldn't even be an issue.

-- dhd // 8:00 PM // 0 comments


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