Umair Haque / Bubblegeneration
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Design principles for 21st century companies, markets, and economies. Foreword by Gary Hamel. Coming January 4th. Pre-order at Amazon.

Tuesday, August 24, 2004

If I were the world's chosen dictator, part 2.

I'd make everyone read and understand the ideas of Ernest Becker. If we don't know what drives us then we'll never understand how we could tame it.

Thanks to my wonderful friend Tertium Quid (who is also responsible for creating my screen name - it's a private joke) who introduced me to Becker, I recently finished reading Becker's Escape from Evil. I found it to be a phenomenal piece of work in Social Anthropology. It is probably one of the most influential books I've read in my life. An absolutely essential read for anyone who cares to understand the world we are living in.

-- Mahashunyam // 9:42 PM // 0 comments


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