Umair Haque / Bubblegeneration
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Design principles for 21st century companies, markets, and economies. Foreword by Gary Hamel. Coming January 4th. Pre-order at Amazon.


 
Thursday, August 19, 2004


Marketing 2.0 = Marketing 1.0 (But Stupider)

bugmenot gone? Looks that way. A very nice example of your friendly local marketing droids shooting themselves in the foot with the gold PP7. Why? Because I bet that killing one bugmenot will spawn about 3 (hardier) imitators.

Trying to kill something unkillable, as dhd points out nicely, has serious unintended consequences. (Via Mefi).

-- umair // 1:50 AM // 0 comments


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