Umair Haque / Bubblegeneration
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Monday, August 09, 2004


Next Big Things

As hypercommoditization extends from here to China, India, and Russia, the nature of consumption itself will shift. Ours will become, for lack of better word yet, a kind of post-consumerism - basically, meaning based and socially focused consumption. Theirs will become price and status based consumption (what ours has been for the last 20-30 years or so). Watch out for this - it's already started here (viz War on Fat/Smoking/etc, anti Wal-Mart movements, blogging, Fairtrade coffee, Home Depot's environmental care strategy). Firms that can't make the shift will begin to decay organizationally and strategically.

Note that consumption in Europe is not post-consumerist - it is more highly stratified and rigidly status-based than here.

-- umair // 2:20 AM // 0 comments


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