Umair Haque / Bubblegeneration
umair haque  


Design principles for 21st century companies, markets, and economies. Foreword by Gary Hamel. Coming January 4th. Pre-order at Amazon.

Tuesday, August 10, 2004

Tim O'Reilly once said something along the lines of "user contribution is key to market dominance", which I thought I agreed with until I read the bottom of this NYT article

"...according to a recent Jupiter survey of Internet shoppers, only about 20 percent of so-called intense shoppers considered customer-generated reviews valuable. Fewer than 10 percent of more casual shoppers regarded such reviews as valuable."

I wonder how reputation metrics were being measured. We entered a "freebie/test" culture a while back - free tastes, test drives, free trials, Fry's "return policies". The winner is whoever figures out how to increase user contribution value - if I can somehow post not just words, but an actual experience ...

-- matt // 5:29 AM // 1 comments


Ha ha!!

Remember, Jupiter kind of has a big vested interest in this research turning out the way it did...I would take it with a few thousand grains of salt!
// Blogger umair // 3:59 PM

Recent Tweets


    uhaque (dot) mba2003 (at) london (dot) edu


    atom feed

    technorati profile

    blog archives