Umair Haque / Bubblegeneration
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Design principles for 21st century companies, markets, and economies. Foreword by Gary Hamel. Coming January 4th. Pre-order at Amazon.


 
Tuesday, September 21, 2004


Discontinuities

Discontinuities drive strategic thinking by radically shifting the landscape of performance space. The four most often though about: technological, regulatory, consumer needs, financial. Here's a nice example of a relatively slow but massive shift in consumer needs:

"...energy intake from such drinks in the United States increased 135 percent between about 1977 and 2001. Over the same span, energy intake from milk -- a far more nutritious beverage -- dropped 38 percent"

-- umair // 11:48 AM // 0 comments


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