Umair Haque / Bubblegeneration
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Design principles for 21st century companies, markets, and economies. Foreword by Gary Hamel. Coming January 4th. Pre-order at Amazon.


 
Tuesday, September 21, 2004


Interesting /. discussion about jargon in technology marketing, and whether tech marketing is a vital point for competitors to strike. I think it's pretty clear that the tech industry could use a dose of serious marketing. The problem is, as the /. thread points out, with the consultants: their ppt terms make it into firms' marketing materials.

Of course, the consultants use jargon to sell to the firm's C-level; whereas the firm often ends up using the same jargon in a misguided attempt to sell to completely different parties with different needs, and for whom the jargon is simply an entry barrier.

-- umair // 11:28 AM // 0 comments


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