Umair Haque / Bubblegeneration
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Design principles for 21st century companies, markets, and economies. Foreword by Gary Hamel. Coming January 4th. Pre-order at Amazon.


 
Thursday, September 23, 2004


Marketing 2.0

Value drivers, or why marketing 1.0 must die and be replaced with something more, well, human:

"...Two-thirds of online shoppers say they now buy over the Internet some of the things they used to get in store visits. Yet the percentage getting information or shopping online prior to visiting a regular store remains steady at 75%."


-- umair // 10:27 AM // 0 comments


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