Umair Haque / Bubblegeneration
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Design principles for 21st century companies, markets, and economies. Foreword by Gary Hamel. Coming January 4th. Pre-order at Amazon.


 
Thursday, October 21, 2004


Genome Economy

Discovering the molecular biology of allergy:

"...In mice lacking the gene for p110delta, the allergic response was reduced substantially; in normal mice that had been treated with an experimental drug inhibiting p110delta, the allergic response was stopped completely."

Obviously you can see the dollar signs. I think the more interesting point of the fundamental instrumentality of machine culture - note, the emphasis is on treating the effect, not the cause (ie, nasty stuff in our environment). The costs of treating the cause are (by definition) prohibitively high; hence, arms races (ie, fat wars) and herding behaviour (ie, diets).

-- umair // 5:46 PM // 0 comments


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