Umair Haque / Bubblegeneration
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Design principles for 21st century companies, markets, and economies. Foreword by Gary Hamel. Coming January 4th. Pre-order at Amazon.


 
Monday, October 25, 2004


Preference Shifts

The Age of Anxiety:

"...it seems that as we are left to negotiate our own unpredictable and anxious course through the winner-takes-all society, we search for other focuses for our fear as a relief or justification for our performance or failure. We want nightmares to distract us."

Forget the politics, this is a keen insight to rupturing consumer preferences. Essential reading.

-- umair // 1:13 PM // 0 comments


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