Umair Haque / Bubblegeneration
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Design principles for 21st century companies, markets, and economies. Foreword by Gary Hamel. Coming January 4th. Pre-order at Amazon.


 
Tuesday, November 23, 2004


Death of a Brand

The anatomy of how to uncool yourself - begin by selling out at the critical moment when your brand needs desperately to reassert it's authenticity in the face of hyperimitation and growing consumer skepticism.

-- umair // 1:41 PM // 0 comments


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