Umair Haque / Bubblegeneration
umair haque  


Design principles for 21st century companies, markets, and economies. Foreword by Gary Hamel. Coming January 4th. Pre-order at Amazon.

Tuesday, November 16, 2004

Externalities Vs Punishment

"...In a move unprecedented in the Bay Area, the city's traffic engineers have created a traffic signal with attitude. It senses when a speeder is approaching and metes out swift punishment.

It doesn't write a ticket. It immediately turns from green to yellow to red."

Presumably, this will simply make people try and run the light at the last minute - so will work when the gains to speeding are less than the gains to cooperation with the drivers behind you, all of whom get backed up as you do. Since social capital is not exactly abundant in the Bay Area, I doubt this is gonna work. Link (Via BoingBoing).

Probably more interesting than the econ is that this is a very interesting example of Law 3, viz, the machine exerts it's own morality.

-- umair // 5:53 PM // 0 comments


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