Umair Haque / Bubblegeneration
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Design principles for 21st century companies, markets, and economies. Foreword by Gary Hamel. Coming January 4th. Pre-order at Amazon.


 
Wednesday, December 15, 2004


Genome Economy

Understanding the cryogenetic abilities of other species has massive implications for for many markets - the article notes organ donation will become cheaper, since organs will be storable for longer periods of time. Nice piece.

"...Scientists say that, before winter comes, the frogs eat ravenously, storing a starch in their livers. A freeze triggers their bodies to convert the starch into other compounds, most often glucose, or blood sugar. The frogs become, in essence, extremely diabetic.

The glucose lowers the freezing temperature of water inside the frogs' cells, and because of this, the cells stay liquid, even as ice fills the space around them. This is crucial: If the water inside the cells froze, scientists say, the jagged ice crystals would destroy everything inside, killing the frog.

-- umair // 10:41 AM // 0 comments


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