Umair Haque / Bubblegeneration
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Design principles for 21st century companies, markets, and economies. Foreword by Gary Hamel. Coming January 4th. Pre-order at Amazon.


 
Wednesday, December 15, 2004


Google - Switching Costs

An almost textbook example of obtaining access to valuable and inimitable resources as a means to gain advantage:

"...Google, the operator of the world's most popular Internet search service, announced today that it had entered into agreements with some of the nation's leading research libraries and Oxford University to begin converting their holdings into digital files that would be freely searchable over the Web."

Link.

-- umair // 10:54 AM // 0 comments


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