Umair Haque / Bubblegeneration
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Design principles for 21st century companies, markets, and economies. Foreword by Gary Hamel. Coming January 4th. Pre-order at Amazon.


 
Tuesday, December 07, 2004


Happiness

"...A new research tool developed by an interdisciplinary team of psychologists and economists could help social scientists more accurately evaluate how well individuals and society are faring. The method offers a new way to characterize the daily life experience of individuals, aimed at providing a measure that could be used in assessing social interventions, including clinical trials. Its developers are working on a way to use the method in calculating a "National Well-Being Account," to provide a broad measure of the well-being of people of all ages, akin to the economic measure Gross Domestic Product.

...In the DRM, participants revive memories of the previous day by writing a short diary. They are told to think of their day as a series of scenes or episodes in a film. Next, they answer a series of questions about each episode, including where they were, what they were doing, whom they were with, and how they felt during the episode. The goal is to provide researchers with an accurate picture of the moment-to-moment experiences associated with daily activities."

New metrics like this are sure to open up huge new market spaces.

-- umair // 1:13 PM // 0 comments


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