Umair Haque / Bubblegeneration
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Design principles for 21st century companies, markets, and economies. Foreword by Gary Hamel. Coming January 4th. Pre-order at Amazon.


 
Monday, December 06, 2004


Marketing 2.0

NYT article about Bzzagent - who we talked about a few months back. Is C2C the future of marketing? Yup. But in very different ways from Bzzagent's agitprop - the trick will be to harness the honesty and authenticity that emerges in consumer conversations.

-- umair // 1:50 PM // 0 comments


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