Umair Haque / Bubblegeneration
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Design principles for 21st century companies, markets, and economies. Foreword by Gary Hamel. Coming January 4th. Pre-order at Amazon.


 
Tuesday, December 07, 2004


The Politics of Market Space

It's interesting to see how political hyperpolarization is creating huge market spaces. Here's an example - Discovery's moribund Wings Channel is being repositioned as the Military Channel:

"...Discovery is partnering with the likes of the USO, the National D-Day Museum, the Military.com web site, and the Congressional Medal of Honor Foundation to develop programming for the channel, along with educational campaigns and public service announcements."

Link. Now, whether or not you think this is propaganda - there's a huge amount of space in this new market for complementors and imitators. Also interesting to note that in other hyperolarized countries, this market's been around for a long time - they've all got military TV channels, radio stations, etc, already.


-- umair // 1:41 PM // 0 comments


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