Umair Haque / Bubblegeneration
umair haque  


Design principles for 21st century companies, markets, and economies. Foreword by Gary Hamel. Coming January 4th. Pre-order at Amazon.

Friday, December 03, 2004

Will this become the Starbucks of the next decade?

At first glance, I'd say no. I mean it's cereal. Something I have boxes of in my cupboards. Ah yes, but then I have cupboards full of coffee as well. But still there's something missing here....

Caffeine. Along with nicotine and heroin, the worlds most addictive substance. In fact, evidence suggests that Starbucks deliberately amps up caffeine levels in it's coffee - and it's competitors have likely followed. So if these purveyors of fine cereals start sprinkling a little cocaine on their product and market it as "icing sugar", they might have it made.

-- dhd // 6:47 PM // 0 comments


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