Umair Haque / Bubblegeneration
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Design principles for 21st century companies, markets, and economies. Foreword by Gary Hamel. Coming January 4th. Pre-order at Amazon.


 
Sunday, January 23, 2005


Licensing 2.0

Doc links to a piece about how DRM shouldn't be binary. The real problem is not with DRM - it's with copyright. Copyright is, for the vast majority of purposes, a binary license. This is incompatible with a digital economy, in which the consumption of goods - the business model that's best aligned with both producer and consumer surplus is no longer binary.

Simple idea - that's why we build a non-binary concept license around the ideas of viral consumption (and thus viral revenue).

-- umair // 1:50 PM // 0 comments


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