Umair Haque / Bubblegeneration
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Design principles for 21st century companies, markets, and economies. Foreword by Gary Hamel. Coming January 4th. Pre-order at Amazon.


 
Wednesday, January 26, 2005


Market Research

Om has an interesting link to a survey revealing the mass market is skeptical of PVRs unless they come from cable companies (low intent to purchase).

I think this is a great example of stats abuse - counterfactual: same survey run against MP3 players in 2002 versus exponentially growing iPod penetration beginning early 04. Market research and innovation don't always go well together.

-- umair // 1:11 PM // 0 comments


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