Umair Haque / Bubblegeneration
umair haque  


Design principles for 21st century companies, markets, and economies. Foreword by Gary Hamel. Coming January 4th. Pre-order at Amazon.

Tuesday, March 08, 2005

Macromedia vs Micromedia

So I received a couple of emails asking me why I was being nice to Macromedia etc, after all, it could just be FUD.

It's an interesting point. I suppose the reason is that my underlying assumption FUD doesn't scale. Now, let's leave aside the example of 72% (or whatever) of us believing that Saddam = Al Qaeda, because politics has a different set of drivers.

In this case, I don't think hiring flacks to deal with every (or even most) bit of micromedia firms don't like is in the least scalable. What that means is that, on average, FUD will be found out, and firms will get even more egg on their face. Simply put, bloggers etc can devote more aggregate resources to crapfiltering than firms can to FUD.

I think this is pretty intuitive, so I think Macromedia did something cool.

-- umair // 6:26 PM // 0 comments


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