Umair Haque / Bubblegeneration
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Design principles for 21st century companies, markets, and economies. Foreword by Gary Hamel. Coming January 4th. Pre-order at Amazon.


 
Wednesday, March 23, 2005


Marketing 2.0

"...Consumers are showing increasing resistance to mass marketing and long for a more individual, personal approach to shopping, entertainment and travel, according to a survey of British lifestyles."

Link. Wow, what a surprise. When the industry uses terms like 'resistance' to stand for consumer preferences, it's no surprise marketing and branding 1.0 are dying.

-- umair // 1:57 PM // 0 comments


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