Umair Haque / Bubblegeneration
umair haque  


Design principles for 21st century companies, markets, and economies. Foreword by Gary Hamel. Coming January 4th. Pre-order at Amazon.

Sunday, March 20, 2005

Micromedia - Market Drivers

The NYT has a nice piece detailing the falling barriers to production for media - in this case, the rise of home studios. I talked about this recently with a recording industry buddy, who told me that pro studios here in London are seeing exponentially declining booking rates - viz Abbey Road Studios' Film Festival.

Digital audio is the case study on which Micromedia 2.0 will be built - if you don't understand just how radical a shift it is from paying $1000/hr to being able to record at 80% of the same quality by spending 5k on a laptop + software + soundcard, understand and take note.

-- umair // 1:47 PM // 0 comments


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