Umair Haque / Bubblegeneration
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Design principles for 21st century companies, markets, and economies. Foreword by Gary Hamel. Coming January 4th. Pre-order at Amazon.


 
Friday, March 04, 2005


Search 2.0

Battelle thinks the pendulum is swinging away from paid search - ie, the b-model is stale. Given the recent attention on click fraud etc, I have to agree.

I think basically we see a niche opening for an insurance mechanism in this market. We also, of course, see market space for a new model which is a synthesis of the contextual ads - mass marketing dialectic (not that I know what that would look like!).

-- umair // 4:02 PM // 0 comments


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