Umair Haque / Bubblegeneration
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Design principles for 21st century companies, markets, and economies. Foreword by Gary Hamel. Coming January 4th. Pre-order at Amazon.


 
Monday, April 04, 2005


Google

Paul Allen has a nice piece in which he discusses how Goog can leverage it's capability in contextual matching to other media - in this case, print.

Note that the real power of the capability is that it's media-neutral: it can (and will) be extended to video, audio, print, etc, etc. Unless, of course, the contextual model gets disrupted this year by a nice combo of tags + micromedia + ... ??

I know you already know, and I'm also bored with discussing Google, contextual ads, Media 2.0, etc - send me some interesting books to read in my off-time!!

-- umair // 5:42 PM // 0 comments


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