Tuesday, August 16, 2005
DRM vs Plasticity
"...They won't buy music that's tied to a specific device or has onerous limitations on what they can do with it -- which will probably rule out any carrier's download store from being a success."
Blah, blah, you know the story (see my media ppt if you don't), but may be worth reminding yourself that plays which enable plasticity will create huge amounts of value, largely by building demand-side scope economies, and so hugely raising switching costs to competing Media 2.0 platforms (ie, it's more economical for you to reuse the same track across phone/MP3/laptop/etc than otherwise).
The caveat is, I guess, as long as you don't go in guns blazing and cause a nice backlash (viz Google Print).
These people think they know mobile markets, but they don't.
you ever check out Breakthroo blog? you & him oughta get together :)
thanks for the comments guys - breakthroo is really cool, i hadn't heard of him before, and Gen, that data set is astonishing (I linked to it from the front page).