Partner with someone else who hasn't built any. This is a bad idea for both the NYT and MS; building competencies jointly is difficult, if not impossible, because both players have hugely different incentives, and crucially, already possess vastly different core competencies.
And building radical, discontinuously new kinds of competencies is doubly hard to begin with.
Guys, you should really rethink this move - it may sound nice in the short run, but it's a recipe for disaster in the medium and long runs.