Umair Haque / Bubblegeneration
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Design principles for 21st century companies, markets, and economies. Foreword by Gary Hamel. Coming January 4th. Pre-order at Amazon.


 
Tuesday, January 17, 2006


Edge Competencies

How not to...courtesy of Steve Jobs.

Interestingly, you'd think it would marketing droids that would get the edge. Not so - they're more into control than anyone else. It's geeks that get the edge, but most geeks have no idea how to make it productive...you need both sides (which is why this whole edge thing is taking ages, really, to kick off...)

-- umair // 8:24 AM // 0 comments


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