Umair Haque / Bubblegeneration
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Design principles for 21st century companies, markets, and economies. Foreword by Gary Hamel. Coming January 4th. Pre-order at Amazon.


 
Monday, January 16, 2006


Post-Branding

Marketers still looking for ways to deal with attention scarcity - this time, via ads on your mobile.

The problem, of course, is deeper - the deep economics of branding as a strategy have been disrupted; social meanings are commoditized, and so these kinds of tactics won't just not work - they'll actively backfire.

-- umair // 8:27 PM // 0 comments


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