Umair Haque / Bubblegeneration
umair haque  

 
 


Design principles for 21st century companies, markets, and economies. Foreword by Gary Hamel. Coming January 4th. Pre-order at Amazon.


 
Thursday, January 12, 2006


What is Media 2.0?

Lots of noise lately about what is Media 2.0 exactly.

Simple answer: not a subset of Web 2.0, where that's Ruby, Ajax, lamp, etc.

Rather, the eventual shift to media as service in an EoIP world. This is "2.0" because the structure of the industry gets disrupted.

Simple example: 50 years ago, most media markets were heavily protected by massive entry barriers; today, anyone can produce and publish almost any kind of media nearly frictionlessly.

The "2.0" is economics - not technology.

-- umair // 8:56 AM // 2 comments


Comments:

I think it's the other way around. The economics is derived from the technology. Always has been. The kind of production/distribution technology we had since the beginning of vinyl and tape is what has shaped the economics of all media-related industries. Now that production/distribution tech is undergoing rapid and radical MEST (matter, energy, space, time) compression. A truly different economy is now growing and coming into conflict with the old (copyfight). You could say the same thing in the shift from outsourcing to soft-sourcing (humans replaced by software in white collar jobs like they were replaced by robots in blue collar jobs).
 

Hi Michael,

That's certainly true, but you're conflating two different technologies.

That is, the technologies responsible for the radical shifts in media economics are a huge superset of the set of purely "2.0" techs - Ajax, lamp - that was my point.
// Blogger umair // 6:09 AM
 
 

Recent Tweets







    input
    portfolio
    contact

    mail.
    uhaque (dot) mba2003 (at) london (dot) edu

    skype.
    umair.haque

    atom feed

    technorati profile

    blog archives