Umair Haque / Bubblegeneration
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Design principles for 21st century companies, markets, and economies. Foreword by Gary Hamel. Coming January 4th. Pre-order at Amazon.

Thursday, January 12, 2006

What is Media 2.0?

Lots of noise lately about what is Media 2.0 exactly.

Simple answer: not a subset of Web 2.0, where that's Ruby, Ajax, lamp, etc.

Rather, the eventual shift to media as service in an EoIP world. This is "2.0" because the structure of the industry gets disrupted.

Simple example: 50 years ago, most media markets were heavily protected by massive entry barriers; today, anyone can produce and publish almost any kind of media nearly frictionlessly.

The "2.0" is economics - not technology.

-- umair // 8:56 AM // 2 comments


I think it's the other way around. The economics is derived from the technology. Always has been. The kind of production/distribution technology we had since the beginning of vinyl and tape is what has shaped the economics of all media-related industries. Now that production/distribution tech is undergoing rapid and radical MEST (matter, energy, space, time) compression. A truly different economy is now growing and coming into conflict with the old (copyfight). You could say the same thing in the shift from outsourcing to soft-sourcing (humans replaced by software in white collar jobs like they were replaced by robots in blue collar jobs).
// Anonymous Anonymous // 3:20 AM

Hi Michael,

That's certainly true, but you're conflating two different technologies.

That is, the technologies responsible for the radical shifts in media economics are a huge superset of the set of purely "2.0" techs - Ajax, lamp - that was my point.
// Blogger umair // 6:09 AM

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