Umair Haque / Bubblegeneration
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Design principles for 21st century companies, markets, and economies. Foreword by Gary Hamel. Coming January 4th. Pre-order at Amazon.


 
Thursday, February 09, 2006


Why the Edge is Efficient

Unlike yesterday's media industry, you can arbitrage other people's mistakes - which means everybody has to play the game a little more seriously.

"...Ford had one of the more memorable commercials for their new Escape hybrid vehicle, starring Kermit The Frog. Competitor GM purchased the word 'Kermit' to promote their own hybrid car line, essentially getting all of the benefits of having a Super Bowl ad, with none of the hassles."

-- umair // 1:27 AM // 0 comments


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