Umair Haque / Bubblegeneration
umair haque  


Design principles for 21st century companies, markets, and economies. Foreword by Gary Hamel. Coming January 4th. Pre-order at Amazon.

Thursday, April 13, 2006

Branding 0.0

Reinventing Muzak - do not miss.

-- umair // 4:36 PM // 1 comments


I wonder if we'll ever see the me-brand music experience, where shoppers carrying their own music players (iPods, cell phones, etc., which they're carrying to begin with) can approach a DJ booth and program the music for a few minutes. Stores could also take a photo of the person whose music is playing and flash that up on screens to go with the music. If the song has a video they could play that. This would work especially well for a store selling music so that peers are introducing their peers to their music that they can then buy. The store could create little mini-stars of the DJs, invite some of them back, have a top DJs list. Really, steal a bunch of ideas from web behaviour that would work in retail situations.

I know there are licensing headaches for public performance, but seriously, if you want to do it, those can be overcome.
// Anonymous James // 8:11 PM

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