Umair Haque / Bubblegeneration
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Design principles for 21st century companies, markets, and economies. Foreword by Gary Hamel. Coming January 4th. Pre-order at Amazon.


 
Sunday, April 02, 2006


Chevy Tahoe: The Apprentice �

A surpriingly clueful attempt by GM to connect with its customers. Good one, guys : now push yourself to develop thi into an edge competency. Of course, deep connection also means learning to *really* listen, even to these commercials (1, 2, 3, 4), and then working that into your business strategy. Surprise me for once, GM : build a zero emission SUV that gets 50 MPG and runs on biodiesel, and then sell it to the people who made those commercials. (Commercials seen on Nina Paley's website).

-- Mahashunyam // 6:48 PM // 2 comments


Comments:

They did make a zero emissions vehicle, nobody bought it. GM is also building a wide range of vehicles that meet California's SULEV and ULEV emissions standards, which on average of 50% cleaner than the average new car (which is already pretty damn clean in the emissions area).
http://www.gm.com/automotive/innovations/altfuel/emissions/

On top of that, they are a legitimate leader in the move to E85 ethanol.

BTW, you don't need a dedicated powerplant for biodiesel, it runs any diesel engine and GM's Duramax diesel is one of the most heavily sold in the industry (I think they have shipped over 10 million of those engines). There isn't a single import full size pickup or SUV with a diesel powerplant option, but Ford/GM/Chrysler all offer great diesel options.
// Blogger jeff nolan // 7:25 PM
 

"Nobody bought it" -

Ha. Nice one Jeff - very interesting points.
// Blogger umair // 2:09 AM
 
 

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