Lots of buzz about movies shifting to on-demand distribution.
Folks, this is not news - it's just further evidence of media strategy decay (which is why I barely write about this kind of thing anymore).
If you want to know why this is the kind of half-hearted move that will do more harm than good - why it's simply another way to mortgage the future without any real strategic or economic insight driving it - click over and read my 2.0 and On-Demand research note from a few weeks back.
