Umair Haque / Bubblegeneration
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Design principles for 21st century companies, markets, and economies. Foreword by Gary Hamel. Coming January 4th. Pre-order at Amazon.

Tuesday, April 04, 2006

How Not to Think About MySpace

Read this painful Guardian thread, which misses everything that makes MySpace tick - and, unsurprisingly, concludes that it's just a fad.

Sorry guys, you're totally, absolutely wrong: until someone figures out with a better model to make media, well, social - until somebody learns to leverage the edge more deeply in the media industry - MySpace is gonna grow.

-- umair // 4:00 PM // 4 comments


The thread may be "off" but so is your assumption that myspace will live forever.

(IMO) With myspace, we see an entirely new type of website - don't make the mistake of thinking that it's a media site - Myspace is a "place", a destination, a club - and like all "hot" clubs in the real-world, its lifespan is limited to "until the next HUGE club comes along" - this is the nature of businesses that sell popularity
// Anonymous Anonymous // 5:24 PM

Hey Anon,

You might wanna read some of my work on MySpace before going off...

There are very real reasons why MySpace has defied the odds and will continue to do so.

Thx for the comment.
// Blogger umair // 5:29 PM

Hi Umair, thanks (sort of!) for the link.

A couple of points: First off, I think you've misunderstood the thread - we're talking about how and why Murdoch might monetise MySpace (he's not in this for any web 2.0 kudos). Secondly, I can't see anything in MySpace that insulates it from being overtaken by a competitor. I'd like you to elucidate, because I've read your stuff here on MySpace and I'm far from convinced.

Sure it's got momentum now, but I don't think its got anything that gives it sufficient edge over rivals (present and future) or the strength to ride through changes that Murdoch could be envisaging.
// Anonymous Bobbie Johnson // 7:35 PM


I have no problems with the statement that MySpace is doing a good job understanding its target audience... MySpace is very simple, and very effective...

On the other hand, consider these comments from my recent post:

As the utilized technologies is nowhere close being unique, it seems that one of the primary bases of valuation for these websites (i.e. MySpace, Facebook) is the number of people using them. However, I think that numbers mean very little in this context. As the primary user groups of these websites are teens and young adults, what might be �cool� for them today, might be absolutely nothing tomorrow (anyone remember Friendster?). Web 2.0 dynamics makes it soo easy for competing websites to become famous almost overnight.

By the way, although there needs to be no concrete reason for something to be cool for teens, I�m just imagining now, what happens if someone comes with a unique technology that facilitates social interaction, that truly creates �virtual worlds�, contrary to MySpace that runs on plain old stuff that were already out there a decade ago.

You're right... Until someone figures to do better social media stuff, MySpace will rule... But what makes you think that it will take so long? For instance, I know a start-up here in Chicago, whose working on some "real" technologies with applications on social media (I can't give any clue about what it is though). Perhaps there are dozens of others. All it takes could be an in-depth understanding of the users, and insights driven technologies.

The full url to my post:

Bubble 2.0: Facebook, MySpace, Desperate Dinosaurs, Web 2.0 buzz machines, and gazillion other startups

Onur Kabadayi
// Anonymous Anonymous // 8:55 PM

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