Umair Haque / Bubblegeneration
umair haque  


Design principles for 21st century companies, markets, and economies. Foreword by Gary Hamel. Coming January 4th. Pre-order at Amazon.

Monday, April 10, 2006

Intention Economy

Something I've been meaning to post for some time - but never had the time...

A few weeks back Doc made ripples with a new idea - the intention economy.

At the time, I struggled to express why this was not a great perspective to understand the dynamics of attention. I said it square the circle back to marketing 1.0 and persuasion.

John Hagel wrote a great post much more eloquent and to the point than mine - pointing out that intention is a very vendor-centic perspective from which to approach attention, and frames the question in a way that misses the broader opportunities for revolutionizing value creation.

Highly recommended for anyone thinking about attention - don't miss it.

-- umair // 6:58 PM // 0 comments


Recent Tweets


    uhaque (dot) mba2003 (at) london (dot) edu


    atom feed

    technorati profile

    blog archives