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Wednesday, May 24, 2006
Antistrategy
Tip: don't treat them as your enemies - an excellent post, highly recommended.
I love the phrase: "the audience is not your enemy", because it sums up with such incredible accuracy what's still happening in most media boardrooms (believe me, you would be so surprised).
Comments:
Urr, I realise sometimes you can be quite abstract but the link between "Chesney, Dixie Chicks in Spotlight at Award Show" and antistrategy is lost on me. Care to expand?
He. Wrong link - fixed now. Thx for the tip.
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