Tip: don't treat them as your enemies - an excellent post, highly recommended.
I love the phrase: "the audience is not your enemy", because it sums up with such incredible accuracy what's still happening in most media boardrooms (believe me, you would be so surprised).
Urr, I realise sometimes you can be quite abstract but the link between "Chesney, Dixie Chicks in Spotlight at Award Show" and antistrategy is lost on me. Care to expand?
