Umair Haque / Bubblegeneration
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Design principles for 21st century companies, markets, and economies. Foreword by Gary Hamel. Coming January 4th. Pre-order at Amazon.


 
Wednesday, May 24, 2006

Antistrategy


Tip: don't treat them as your enemies - an excellent post, highly recommended.

I love the phrase: "the audience is not your enemy", because it sums up with such incredible accuracy what's still happening in most media boardrooms (believe me, you would be so surprised).

-- umair // 3:29 PM // 2 comments


Comments:

Urr, I realise sometimes you can be quite abstract but the link between "Chesney, Dixie Chicks in Spotlight at Award Show" and antistrategy is lost on me. Care to expand?
// Anonymous John Middleton // 4:22 PM
 

He. Wrong link - fixed now.

Thx for the tip.
// Blogger umair // 4:28 PM
 
 

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